This is the most popular brand in the world, Coke. In the wake of cancer warning in recent time, Coke and its ‘twin’ sister Pepsi have started putting measures in place to ward off such threat.
According to Associated Press, Coke and Pepsi had decided to change the way they make their drinks to avoid a cancer warning label in compliance with Californian law.
Coke directed its caramel suppliers to modify their manufacturing processes to reduce the levels of the chemical 4-methylimidazole.
Coca-Cola and Pepsi are changing the way they make the caramel colouring used in their drinks as a result of a California law that mandates drinks containing a certain level of carcinogens bear a cancer warning label.
The companies said the changes will be expanded nationally to streamline their manufacturing processes. The changes have already been made for drinks sold in California.
Coca-Cola and Pepsi account for almost 90% of the soda market, according to industry tracker Beverage Digest.
The American Beverage Association, which represents the broader industry, said its member companies will continue to use caramel colouring in certain products but that adjustments were made to meet California's new standard.
"Consumers will notice no difference in our products and have no reason at all for any health concerns," the association said in a statement.
A representative for Coca-Cola, Diana Garza-Ciarlante, said the company directed its caramel suppliers to modify their manufacturing processes to reduce the levels of the chemical 4-methylimidazole, which can be formed during the cooking process and as a result may be found in trace amounts in many foods.
"While we believe that there is no public health risk that justifies any such change, we did ask our caramel suppliers to take this step so that our products would not be subject to the requirement of a scientifically unfounded warning," Garza-Ciarlante said in an email.
The Centre for Science in the Public Interest, a consumer advocacy group, in February filed a petition with the US Food and Drug Administration to ban the use of ammonia-sulfite caramel colouring.
A spokesman for the Food and Drug Administration said the petition is being reviewed.
But he noted that a consumer would have to drink more than 1,000 cans a day to reach the doses administered that have shown links to cancer in rodents.
The American Beverage Association noted that California added the colouring to its list of carcinogens with no studies showing that it causes cancer in humans. It noted that the listing was based on a single study in lab mice and rats.
Courtesy ;Associated Press in New York.guardian.co.uk, Friday 9 March 2012
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